Facts checked October 25, 2026, against the sources listed at the end.

Google rejects a verification video that misses the location, proof the business exists, proof you manage it, or another of its rules. Google lists what was missing under "Review issues" on your profile. Record a new live clip that shows everything from the first video, plus the missing piece.

Check this first: on your phone, open your Business Profile and look for a "Review issues" notice. Google says that notice means your video "wasn't accepted" (Verify your business on Google). Tap it and read the reasons before you film anything new. If there is no notice and you uploaded in the last 5 business days, the video may still be in review.

What does Google want my verification video to show?

Every verification video has the same basic rules, whatever kind of business you run. Google says the video must be (Verify your business with a video recording):

  • An unedited, complete recording with no breaks.
  • At least 30 seconds long.
  • Recorded and uploaded from a phone or tablet, through your Business Profile.
  • Filmed live. Google says pre-recorded videos aren't allowed, and you can't record offline and upload later.

The video must not show bank account, tax or ID numbers. It must not show private details about you or anyone else, or other people's faces.

What else it must show depends on how your profile is set up. Google describes three types. A storefront business serves customers at a place with permanent signs. A service-area business goes to its customers, like a plumber or a locksmith. A hybrid business does both, and follows the storefront rules.

Google asks you to showStorefront or hybridService-area business
Where you areStreet signs, building numbers, nearby businesses or familiar placesStreet signs, nearby landmarks or other markers at your business address
That the business existsYour storefront or signage, with the business name on a permanent fixtureYour tools, equipment, products, workspace, business cards or branded clothing
That you manage itThings only staff can reach, like opening a cash register or a storage roomYou doing the work, opening a van that has your business branding, or a permit, invoice or utility bill in the business name

One detail matters a lot for storefronts. Google says "the name shown in your video must match the name on your Business Profile." Service-area businesses get the same rule for documents. Any permit, invoice or bill you show should match the profile name.

Why was my verification video rejected?

Google does not publish which reasons are most common. It does give three examples of issues it flags under "Review issues" (Verify your business with a video recording):

  1. Business name not visible on the storefront.
  2. No nearby area shown.
  3. Missing proof of authorization to operate the business.

Start with those three. Then check your video against the rest of Google's rules. Each of these breaks a rule Google states:

  • The clip was edited, cut or joined. It must be one unbroken recording.
  • It ran under 30 seconds.
  • It was filmed earlier and uploaded later. It has to be filmed live in the app.
  • The name on the sign or paperwork differs from your profile name.
  • Other people's faces are in the shot, or a document shows an account or ID number.
  • You filmed empty land or a spot with no clear markers. Google asks service-area businesses to avoid this.

Is my business set up as the right type?

This one is easy to miss. Google says that if your business has no permanent on-site signage, list it as a service-area business, not a storefront. Google also says that if you don't serve customers at your address, don't add that address to your profile.

Say you run a cleaning company from home, and your profile is set up as a storefront. You cannot film a permanent sign that does not exist. The fix is the profile type, not a better video. Google's tip for home-based service businesses is to film landmarks and signs in your immediate neighborhood. Setting up a profile with a hidden home address is covered in Google Business Profile without an address.

How do I send a new verification video?

If Google turned down your video, here is the path it gives (Verify your business with a video recording):

  1. On your phone or tablet, go to your Business Profile.
  2. Tap Review issues and read what was missing.
  3. Plan the shot before you press record. Write a short list: location, proof the business exists, proof you manage it.
  4. Record the new video. Google says to include everything from your first video, plus the missing info.
  5. Upload the video.

If you are starting fresh, the path is: go to your Business Profile on your phone and tap Get verified. You may need to enter your phone number and tap Next. Then tap Business video, then Next, and read the requirements. Allow access to your camera, microphone and location if asked. Tap Next, then Start recording.

Google lets you watch the clip back before you send it. If something is missing, tap Try again and re-record. When it is right, tap Upload video.

Here is one order to film in. It is our suggestion, not a script Google gives.

  • Storefront: start on the street sign. Turn to your building number and sign. Walk inside, then open something only staff can open.
  • Service business: start on a street sign near your address. Show your tools or branded vehicle. Then open the branded vehicle, or show a permit or invoice in the business name.

Keep the camera rolling the whole time.

My video won't upload. What do I do?

Google's answer is short: "In some cases, videos fail to upload on the first try. Upload it again." Google does not list other causes, or say what to do if a second upload fails. At that point, the next steps further down still apply.

One caution. Google says that if you cancel the upload, both you and Google lose access to the video.

How long does video verification take?

Google says the review "can take up to 5 business days" (Verify your business with a video recording). Its general verification page says that on rare occasions reviews take longer. You will hear back either way. If the video passes, Google lets you know. If it fails, Google shares the reasons.

While you wait, Google's postcard advice is worth keeping in mind too. On that page, Google warns that editing your business name, address or category can stop a postcard code from working (Verify your business on Google). Google does not say the same about a video in review. Holding off on those edits until you hear back is the safer choice.

What if video verification keeps failing?

Google says verification methods "are automatically determined by Google and can't be changed." Your options depend on your business type, public info, region and hours (Verify your business on Google). So your choice is between the options on your screen.

What you can do, in order:

  1. Read the "Review issues" reasons again and check every rule in the table above.
  2. Try another method Google offers you. Your profile may show phone, text, email, a live video call or a postcard. Google says live video calls are only available during your business hours, and you need to be at your business.
  3. Contact support. Google says its team can help, but asks you to try the methods available first. "This makes it easier for us to provide assistance."

Do not make a second profile to start over. A profile Google treats as a duplicate won't show on Search or Maps (Resolve duplicate profiles & ownership issues). If you already did, see Duplicate Google business listing: how to find and fix it.

Why is Google asking me to verify again?

Google says changes to your business info may require re-verification. If you are asked for more details, it is "likely because some of your business details were recently updated" (Verify your business on Google). Follow the same steps shown on your profile.

If you can see your profile but customers can't, our article "Only visible to managers" on Google: meaning and fix walks through the other checks.

Can I delete my verification video afterward?

Yes. Google says you can delete it anytime, and that Google deletes it later if you don't. On your phone, go to your Business Profile. Tap More, then Business Profile settings, then Advanced settings. Under "Video uploads," tap Delete videos.

Where does Alloro fit in?

This is Alloro's own work. Alloro manages the Google Business Profile for local businesses and shows where the business ranks on the local map. Every change Alloro drafts waits for the owner's okay. It costs $499 a month per location, with no contract.

Sources

How this article was made: AI helped draft it. A person checked every fact against the sources listed above and approved it before it was published.