Facts checked October 25, 2026, against the sources listed at the end.

Alloro's free check looks at your Google Business Profile, your website and the nearby businesses you compete with. You search for your business, confirm it, and get grades with a list of what to fix. It costs nothing, and you keep what it finds whether or not you use Alloro.

Check this first. Make sure your business shows up when you search its name on Google Maps. The check starts from your Google listing. If you don't have one, the check tells you so.

What does the free check look at?

The check looks at three things: your Google Business Profile, your website, and how you stand against nearby competitors.

Your Google Business Profile

The profile grade covers four areas:

  • Profile Integrity: whether your business details match from place to place.
  • Trust and Engagement: your reviews, and how you answer them.
  • Visual Authority: the photos on your profile.
  • Search Conversion: your posts, and the words you use for your services.

These areas line up with what Google says. Google's help page says businesses with complete and accurate info are more likely to show up in local results. It also suggests replying to reviews and adding photos.

Your website

The website grade covers how fast and secure your site is and whether it builds trust. It also covers whether everyone can use it, and how easily visitors can reach you. While it runs, the check looks at things like these:

  • Your site's security certificate and its speed.
  • Page titles, descriptions and headings.
  • Structured data, the hidden labels that tell Google what a page is about.
  • Text descriptions on your images.
  • Buttons that ask visitors to call or book.
  • Color contrast, so text is easy to read.

Your local competitors

The check finds businesses near you and shows how you rank against them. If it finds fewer than four nearby, it says so. It labels that result "directional, not definitive."

What do I get at the end?

You get a report with these parts:

  • A grade for your website.
  • A grade for your Google Business Profile.
  • Where you rank against nearby competitors.
  • A list of recommended fixes.

To see the full report, the check asks for your email address. It can also email you the report when it is ready.

How long does the check take?

The check runs while you watch, and the time varies from business to business. If you would rather not wait, you can leave your email address, and the report arrives when it is done.

Is the check really free?

Yes. The check costs nothing, and you keep what it finds whether or not you use Alloro. The check does not ask you to sign in to your Google account.

What if I don't have a website?

You can still run the check. If your Google listing has no website on it, you can add your website address, or skip that step. If you skip it, the check still looks at your profile and your competitors.

What if I'm not on Google Maps?

The check tells you when it can't find your business on Google Maps. Without a listing, you don't show up there at all. Google says creating a Business Profile is free. Create one, then run the check again.

What if my website blocks the check?

Some websites use bot protection that stops automated checks from reading the page. If yours does, the check tells you it could not grade the website. Your Google Business Profile report is not affected.

What can't a free check tell me?

A free check is a snapshot of what it can see from the outside. Your place on the map also depends on where the person searching is standing. Google names distance as one of its three main factors for local results. A ranking from one spot won't match every customer's search.

For more on that, read why your competitor shows up first on Google Maps.

Where does Alloro fit in?

This is Alloro's own work. The free check is the first step. Alloro builds and hosts the website and moves the current site over. The domain and content stay the owner's, with a copy whenever they ask. Alloro manages the Google Business Profile, drafts replies to new Google reviews, and shows where the business ranks on the local map. Every change Alloro drafts waits for the owner's okay. It costs $499 a month per location, with no contract.

Check my business

Sources

How this article was made: AI helped draft it. A person checked every fact against the sources listed above and approved it before it was published.